A small selection of the first logos of world famous brands. Some have changed so much that they are almost unrecognizable.
Puma brand logo in 1948 and 2022 
Companies that produce branded items, equipment and products spend millions of dollars annually on maintaining their image and advertising activities. No less attention is paid to the logo. A single image should accurately and concisely reflect the organization's goals, its values and the best qualities of its products. Combining all these characteristics in one picture is not an easy task. However, designers working for well-known companies have dealt with it successfully in the past and continue to do so today. Surely you will be curious to look at the first versions of the logos of brands familiar to everyone. Some have changed so dramatically that they are almost unrecognizable, while others have only changed colors and small details.
Apple logo in 1976 and 2022 
The first Apple logo was not at all similar to the world-famous logo. The image was a real work of art, in which many meanings were embedded. Over time, the company's owners realized that such a logo was not suitable for sale. After some time, a colored apple with a bite appeared, and much later the logo acquired a simpler and more modest design.
Birger King logo in 1957 and 2022 
Nestle logo in 1868 and 2022 
Henri Nestlé, the founder of the world-famous food company, decided to use the family coat of arms as a logo. It depicts a nest with birds. Interestingly, in the Swiss dialect of German, the word “Nestlé” means “little nest”.
Canon logo in 1934 and 2022 
Mozilla Firefox logo in 2002 and 2022 
Lay's logo in 1932 and 2022 
Nokia logo in 1871 and 2022 
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Starbucks logo in 1971 and 2022 
The history of the Starbucks brand logo is incredibly interesting. It started in 1971. Then several friends decided to open a coffee bean store in one of the shopping centers in Washington. The friends decided to name their store in honor of the hero of the American novel “Moby Dick” Starbuck, who was an assistant on the ship. The co-owners decided to continue to stick to the marine theme. That is why the mermaid Siren was chosen for the logo. An engraving from a 16th century book was used as the initial drawing.
Fanta logo in 1940 and 2022 
Audi logo in 1910 and 2022 
Ford brand logo in 1903 and 2022 
McDonald's logo in 1940 and 2022 
The first logo was the words "McDonald's Famous Barbecue" in black on a white background. This design lasted only 8 years, after which the company decided to change it. Only by 1961 the logo began to take on a recognizable form and acquired the letter “M” in the form of an arch.
Pringles logo in 1967 and 2022 
Chupa Chups logo in 1958 and 2022 
Sony logo in 1955 and 2022 
Lacoste brand logo in 1933 and 2022 
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